The current pandemic has brought in a lot of change in terms of shopping, bank transactions, payments, meetings, teaching, having meals from outside; and one thing that is common in all of these is the usage of mobile phones. Almost everything has become possible via mobile. All you need to do is to download the app and you are ready to go. Be it a grocery from a supermarket or taking tuition classes for your kid all has become accessible via mobile.
Industries of Gaming, Shopping and Finance have seen a drastic increase in the usage of their apps. Gaming apps usage has increased about 50% to 55% during the lockdown. Apart from that banking transactions and all other finance related transactions have increased via mobile apps by leaps and bounds.
Many small retailers are coming up with their own app, in order to survive with the changing times and to cover up the losses faced during the lockdown period. Big malls and supermarkets are coming up with cashless transactions where you may do the payment via available apps. Also; when you make an order online, they prefer to accept the payment online and the cash on delivery option has been removed for a period of time.
This is the correct time for marketers to capitalize this opportunity and take maximum advantage of it. Develop the tactics that will make the users do more than just installation. A deeper engagement can be gained by building up experiences. Optimize your mobile experience in a way that will make customers stick to the app even after the covid-19 restrictions are lifted.